Success Story: Florida


  • BioDermFlorida SBDC at the University of South Florida (FSBDC at USF)
  • SBDC Counselor: Selma Canas, Certified International Trade Specialist
  • Client: BioDerm, SBDC client since 2010

“When we got our first export plan, we were absolutely thrilled with it. The data in it was incredible. The report was so detailed and had so much information and research. It took our product and lined it up with all of the other countries. We were very impressed with it.” – Wendy LaTorre, Chief Strategy Officer, BioDerm

Impact of working with the SBDC: With the research and data in the customized Export Marketing Plan that BioDerm received from the Florida SBDC at USF, in addition to expanding their efforts in Britain and the Netherlands, BioDerm chose to pursue Canada, Germany and Japan.

LaTorre has been proactive and has already been taking steps to move forward in all five markets. Her most notable endeavor was a recent trip to MEDICA in Germany. The MEDICA Website claims it is the “world’s largest annual medical marketplace.”  Within two days of getting back home, LaTorre sat down with her team and created a grading system for the leads using data provided in the Export Marketing Plan. They determined that 25 of the 65 leads were ranked as A or A+ leads and immediately reached out to them. 

Read the whole story, watch the video, and learn more about the Florida SBDC and BioDerm.