Small Business…the Hope for America’s Future.
When I’m asked to speak on small business, it always amazes me how few people realize the role small business plays in our economy. Here are some interesting stats from the Small Business Administration.
- Small businesses Generate $5 Trillion in business in the US
- Represent 99% of all employer firms
- Pay 44% of total US payroll
- 68% of employment
- Employ 50% of private sector employees
- How to incorporate your great idea? Try the Company Corporation (http://www.incorporate.com/). Their prices to incorporate start at $79 and they will walk you through the entire process
- Website. It still amazes me that some of the businesses I speak with don’t have a website! The cost of putting up a decent site has dropped dramatically over the last few years, with many sites offering low cost templates to get you started. Try Network Solutions (http://www.networksolutions.com) where you can register a domain name for under $10 bucks and you can build a website for free…no geek skills required!
- Media. From Twitter (www.twitter.com) to Facebook (www.facebook.com) it’s easier and cheaper than ever to get the word out. Build a base of potential buyers using the strength and power of their millions of users.
- Marketing. Groupon (www.groupon.com) and Living Social (www.livingsocial.com) are only two examples of the dozens of sites that will take your product to market for free and share the revenue with you.
- Employees. Gone are the days when you had to hire full time employees to help build your Company. A much better and very common practice is to use part time or contract employees to do specific tasks. You can have one person working on the marketing on your site, another working on the social media, another working with on you on tweaking your message. Craigslist (www.craigslist.com) and Fiverr (www.fiverr.com) are both great resources for finding immediate talent to use when you need them.
- Office space. Almost a thing of the past. Outsource your marketing, staffing, web development and web presence. Who needs an office? You need a computer, an internet connection and the drive and desire to succeed. Bricks and mortar are no longer a requirement, but in many cases a hindrance.