America’s Voice on Small Business

Small businesses are an integral aspect of not only the economy, but also communities and families across the country. They are the face of America because they represent the creativity, ingenuity, and hard work that fuels this country’s economy. It is critical that we understand the state of entrepreneurialism in America and develop strategies to support and promote the success of current and future generations of entrepreneurs — whatever their age.

This national study is an important step toward achieving this goal. It was designed to uncover research-based insights into the entrepreneurial mindset of Americans, and how to engage them by understanding their perceptions, motivations, and behaviors when it comes to small business.

Learn more about the generations we surveyed and the findings from our study below.

Click here for the Infographic
Click here for the White Paper
Click here for News Coverage

Baby Boomers
Gen X

Media Inquiries

Contact April Youngblut at or (703) 764-9850

Additional Media Resources