How to Make Sure Your Next Event is a Financial Success
Online registration is a great way to ensure success because it removes the labor-intensive and time-consuming process of managing registrant details. It also allows you to capture registrant information and payments 24/7 and at the leisure of your attendees. If there are fees for your event, it’s recommended to collect these fees with a payment processor.
Collect payments during registration and on-site
Collecting fees during registration is a good financial decision because it can assist you in forecasting revenue projections leading up to the event. It also gives you the luxury of receiving money in advance for a variety of event-related activities such as securing a venue, food & beverage (catering), transportation, giveaways, speakers, audio/visual equipment, paying vendors etc. It can also help you reduce the attrition that is so common with events. Even if you charge $1 at the time of registration, you’re getting a firm commitment from those individuals that they are likely to attend your event.
Use a Payment Solution
Storing credit card information in emails and spreadsheets is a no no! Collecting fees during registration avoids the security risks that can arise from managing and storing credit card information on your computer. Choosing the right payment process is an important decision, if you use one that integrates within an online registration system like
One important, but less obvious benefit of using an online registration system combined with a payment processor is the tracking and reporting. These types of tools help track the progress of your event through a series of dashboards and reports. At any point during your event, you can determine where you are with attendance and payments at a quick glance. You can also view registrant details and payment status and export out a report and view it in Excel.