Hiring an expert to manage your search engine presence

Lesson Highlight: Hiring an expert to manage your search engine presence

Many business owners are interested in improving their website’s visibility on Google. Some companies offer search engine optimization (SEO) services. This lesson explains how a good SEO company can help you improve your website’s code and content, which could lead to higher positions for your website on a search result page.
Deciding whether or not an SEO company is a good fit for your small business is a tough decision. An even tougher decision is choosing an SEO company that’s right for you.  Before you talk to a potential vendor, make a list of questions that will help you evaluate their skill and experience. And, make sure you feel comfortable working with them. Some example questions:
  • How long have you been in business?
  • Can you show examples of your work and share some success stories?
  • Do you follow Google’s Webmaster Guidelines?
  • What kind of results do you expect, and in what timeframe?
  • How do you measure success?
  • How can I communicate with you? Will you share all changes made to my website and provide detailed information about recommendations and the reasoning behind them?
We will also talk about the typical services an SEO provides, costs, and resources to help you learn more.


Friday 15: Small Business Tips, is a series designed to help small businesses like yours make the most of their online presence. If you missed the September post about advertising your business on Google, check it out here: http://americassbdc.org/find-out-if-advertising-on-google-makes-sense-for-your-business/
You can read the full lessons and view more tips for growing your business online at www.gybo.com/friday15. Don’t forget to sign up to receive new lessons directly in your inbox, and make it a habit to grow your business online with Friday 15.  
On behalf of the entire Get Your Business Online team, I wish you great success growing your business.
Whitney Lemon – Friday 15 Host, Google Small Business Engagement 

Whitney_Lemon-GoogleBIO: Whitney hosts Friday 15: Small Business Tips, Google’s series to help small businesses succeed online, in 15 minutes or less.

Friday 15 is part of Google’s Get Your Business Online program, providing small businesses with a custom domain name and web hosting- free for one year.