Email Marketing Strategy. Take the 15 Minute Challenge: GROW

(Part 5 of a 5-part series on email marketing strategy)

By Dave Charest

Email Marketing - banner

“I can’t wait to get more email today!”

Said no one ever.

So why would you ask, “Would you like to join our email list?”

This isn’t to say people don’t want to be on your email list

It just means that more email isn’t exactly a reason for someone to let you into their inbox.

But what if you had a script that allowed you to ask for email addresses with more confidence?

When you know exactly what to say to emphasize the value your audience can expect to receive, you’ll have more people joining your email list. Which means more people to do more business with you in the future.

Looking to learn more list growth tips? Join Constant Contact for a FREE webinar: How to Ask for Email Addresses, Anywhere. Can’t attend live? Register anyway and Constant Contact will send you a recording.

Before you get started with your script… 

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Email Marketing Strategy. Take the 15 Minute Challenge: MEASURE

(Part 4 of a 5-part series on email marketing strategy)

By Bria Sullivan

Email Marketing - Measurement

If someone asked you how email marketing is helping your business, what would you say?

Chances are you wear a lot of hats at your small business or nonprofit, and maybe numbers aren’t your strong suit.

You’d much rather focus on connecting with people in person to sell more of your products and services — or raise awareness for your nonprofit.

How can you be sure that email marketing is worth your time?

Let’s take some of the dread and mystery out of measuring the impact of your email marketing, so you can be confident your emails are helping you achieve your business goals.

Want to learn more about measuring your email marketing results? Join Constant Contact for a FREE webinar, See the Impact of Your Email Marketing with Reports. Can’t attended live? Register anyway. Constant Contact will send you a recording.

Use the Triple-A Approach to Email Measurement
1. Analyze

To really be in control of your marketing, it’s crucial that you know how to interpret the results of your email campaigns.

Email marketing tools like Constant Contact provide easy-to-read reports that help you track your marketing success in real-time.

Here’s a look at what the Constant Contact reporting dashboard looks like:  (more…)

Email Marketing Strategy. Take the 15 Minute Challenge: CREATE

(Part 3 of a 5-part series on email marketing strategy)

By Miranda Paquet

Email Marketing

When you’re caught up in the day-to-day of running your business, it’s easy to push your email marketing off.

But what if you could sit down and write your email in 15 minutes or less?

Use this worksheet to write your email content in minutes.

Cheatsheet

Writing your email is faster when you break it down into smaller pieces. Focus on your email subject line, preheader text, image, message body, and call-to-action.

We’ll show you how it’s done in our next workshop: Write Your Email Content in 15 Minutes or Less. Can’t attend live? Register anyway. We’ll send you a recording.

Want to start writing your email right away?

Print out our Email Content Worksheet and follow the five steps below to create an email in record time.  (more…)

Email Marketing Strategy. Take the 15 Minute Challenge: DESIGN

(Part 2 of a 5-part series on email marketing strategy)

By Bria Sullivan

Email Design

How confident are you in your email design?

Do you know every email you send is perfectly designed to drive awareness and sales for your business?

We’ll show you how it’s done in our free webinar: Design Your Email Template in 15 Minutes or Less. Can’t attend live? Sign up anyway and we’ll email you a recording.

You’ll learn how to set up a mobile-responsive email template that matches your brand, communicates your message effectively, and drives action for your business.

Want to get started right away?

Download your copy of the Email Design Checklist and follow along with the steps below.

Email Design Checklist

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Email Marketing Strategy. Take the 15 Minute Challenge: PLAN

(Part 1 of a 5-part series on email marketing strategy)

By Bria Sullivan

Email Marketing Strategy - PLAN

Each year around this time, I make a plan for the coming year.

I cross off goals that I accomplished in the previous year and circle the ones I didn’t.

Sometimes the circled goals make it back onto the coming year’s list for a second attempt.

Other times I just accept the fact that I’m never going to quit eating sugar, so instead I bite the head off my last snowman cookie with a mixed sense of defiance and defeat.

Let’s face it: most people have a hard time sticking to a plan.

Research shows that only 9.2 percent of people feel they are successful in achieving their New Year’s Resolutions.

And when it comes to creating an email marketing plan for your business or organization, it’s all too easy to get sidetracked by pressing day-to-day responsibilities.

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Tip: Is your business new to email marketing? Test drive a Constant Contact account free for 60 days.
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Here are some of the reasons small business and nonprofit email marketing plans fail:

• You don’t take the time to create an email marketing plan in the first place.

• Creating a year-long email marketing plan seems too time-consuming and complex, so you start the process and then give up part-way through.

• You create a full plan, but then abandon it after a few months when your priorities change.

Sound familiar?

Then allow me to show you how to get started creating your own email marketing plan.  (more…)