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Email Marketing Strategy. Take the 15 Minute Challenge: CREATE

(Part 3 of a 5-part series on email marketing strategy)

By Miranda Paquet

Email Marketing

When you’re caught up in the day-to-day of running your business, it’s easy to push your email marketing off.

But what if you could sit down and write your email in 15 minutes or less?

Use this worksheet to write your email content in minutes.


Writing your email is faster when you break it down into smaller pieces. Focus on your email subject line, preheader text, image, message body, and call-to-action.

We’ll show you how it’s done in our next workshop: Write Your Email Content in 15 Minutes or Less. Can’t attend live? Register anyway. We’ll send you a recording.

Want to start writing your email right away?

Print out our Email Content Worksheet and follow the five steps below to create an email in record time.  (more…)

A 14-Step Checklist to Make Your Business Legit

By Gerri Detweiler

Grand OpeningPerhaps you’ve got a hot idea for a new business and decided it’s time to turn a dream into reality. Or you’ve given up on finding your dream job and decided to create your own. No matter what your motivation for launching your own business, the journey ahead is no doubt both exciting and scary. Where do you start?

The first thing you’ll want to do is lay a solid foundation for your venture. Here’s a step-by-step list to get you started.

1. Choose a business name. Think this one through carefully. Not only do you want to make sure it will be unique and memorable, you’ll also want to make sure it is legally available. Just because there are other businesses with similar names doesn’t mean you can’t use it, but be careful. If your business name is similar to another business — particularly one in your geographic area — your business credit profiles could get mixed up with one another. While you are at it, check domain names, social media accounts (Facebook, Twitter, Instagram, etc.). Do a Google search. Before you make your final decision, consider a trademark search to avoid any legal challenges down the line. If your business name is too similar to another, you may not be able to register that name when you create a legal entity. (See step 4.)

2. Choose your business address. It’s OK to register your business at your home address, though some owners choose to use a service such as a UPS store to give their business a location separate from their home address. Keep in mind there will be situations — such as filing a tax return — where you will have to provide a physical address for the business.

3. Get a business phone number. You may not have to get an expensive business landline from your local telecom, but you do need a number to give out to clients and customers, and it should sound professional. You may be able to use a service like Google Voice or get a virtual business telephone service or answering service.  (more…)

Email Marketing Strategy. Take the 15 Minute Challenge: DESIGN

(Part 2 of a 5-part series on email marketing strategy)

By Bria Sullivan

Email Design

How confident are you in your email design?

Do you know every email you send is perfectly designed to drive awareness and sales for your business?

We’ll show you how it’s done in our free webinar: Design Your Email Template in 15 Minutes or Less. Can’t attend live? Sign up anyway and we’ll email you a recording.

You’ll learn how to set up a mobile-responsive email template that matches your brand, communicates your message effectively, and drives action for your business.

Want to get started right away?

Download your copy of the Email Design Checklist and follow along with the steps below.

Email Design Checklist


Email Marketing Strategy. Take the 15 Minute Challenge: PLAN

(Part 1 of a 5-part series on email marketing strategy)

By Bria Sullivan

Email Marketing Strategy - PLAN

Each year around this time, I make a plan for the coming year.

I cross off goals that I accomplished in the previous year and circle the ones I didn’t.

Sometimes the circled goals make it back onto the coming year’s list for a second attempt.

Other times I just accept the fact that I’m never going to quit eating sugar, so instead I bite the head off my last snowman cookie with a mixed sense of defiance and defeat.

Let’s face it: most people have a hard time sticking to a plan.

Research shows that only 9.2 percent of people feel they are successful in achieving their New Year’s Resolutions.

And when it comes to creating an email marketing plan for your business or organization, it’s all too easy to get sidetracked by pressing day-to-day responsibilities.


Tip: Is your business new to email marketing? Test drive a Constant Contact account free for 60 days.

Here are some of the reasons small business and nonprofit email marketing plans fail:

• You don’t take the time to create an email marketing plan in the first place.

• Creating a year-long email marketing plan seems too time-consuming and complex, so you start the process and then give up part-way through.

• You create a full plan, but then abandon it after a few months when your priorities change.

Sound familiar?

Then allow me to show you how to get started creating your own email marketing plan.  (more…)

Building Great Cabinets – and Great Lives

Success Story: Missouri

Phillip CohenPhillip Cohen, founder and CEO of Cohen Architectural Woodworking in St. James, Missouri, is the U.S. Small Business Administration’s 2017 Small Business Person of the Year for Missouri.

Not bad for a former hippie.

And one-time, self-described, homeless drug user.

And father of nine, most of whom work in the business.

And savvy businessman who began woodworking as therapy and turned it into a 75-employee, 54,000 square foot state-of-the-art facility in St. James, with a branch office in Lenexa, Kansas, that can accommodate large-scale and multi-unit rollouts. Projected sales are in the $14 million range.

“Back in the 90s, when I was real broken, I wrote a book for a missionary in Nicaragua,” says Cohen. “He told me God would heal me someday, that I would have a story to change peoples’ lives. That I have to quit thinking about myself, start thinking of others.”

“I never thought God would heal me. But I made a promise that if he would, I’d spend my life healing others.”

And that’s the cornerstone of Cohen Architectural Woodworking, a full-service cabinetry and millwork facility where personal and group development are emphasized over the scrum of orders.  (more…)